Τετάρτη, 11 Νοεμβρίου 2009

Smartphone sales to overtake notebooks and Internet becomes mobile in Europe

Worldwide smartphone sales will grow by 29% year-over-year to reach 180 million units in 2009, overtaking notebooks in total unit terms, according to Gartner. Currently smartphones account for 14% of overall mobile device sales, but Gartner expects by 2012 they will make up around 37% of global handset sales. Smartphone revenue is forecast to reach $191 million by 2012, higher than end user spending on mobile PCs, which is forecast to reach $152 million in 2012. From 2009, user spending on smartphones will start to surpass the forecast for consumer notebooks. (Gartner, October 2009).

Over the last years there has been a shift from desktop computers to laptops and recently to netbooks, according to the results of the MC DC ‘Marketers & Consumers, Digital & Connected' report by InSites Consulting in cooperation with IAB Europe. 1 out of 2 European surfers has a Wi-Fi Internet connection at home. Apart from at home, an increasing number of surfers also use the Internet on the move. 1 out of 4 has already used a hotspot at a public location to surf on a laptop and 18% has already surfed the Internet on the mobile network of his/her GSM. 13% has a plan to consult the Internet via their GSM or smartphone. (InSites Consulting, October 2009).

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