Δευτέρα, 1 Αυγούστου 2011

My 4 L's


STILL DRAFT

I studied Business in the late 80’s when everything was all about Pr. Philip Kotler's, 4 P’s (Product, Price, Place, Promotion). Later another 2 P's were added: People and Passion. However in the last 30 years the world has changed a lot. Τherefore I believe we now need a new motto. Its humans that create products, thus the theory has to focus on humans as they are the creators. In order to become a more health and productive person we can adopt, for instance my theory of the 4 L’s. They refer to:

Looking: Although we all have eyes, many times we fail to see simple things that are just in-front of us, these can be anything from business opportunities, to people that love us. This art of actively seeking and pushing ourselves to view new perspective is something that we all have to work on.


Listening: It is known that all human inventions are a result of some form of observing and listening . Despite the importance of listening, nobody has ever taught us how to listen. It seems that we all take for granted that we know how to listen and we often identify listening with just hearing. That is not the case. Many successful people (in business and in life) have a special capacity to listening. As Julian, who teach us how to do so:

Learning: This is not something that should be limited to schools and university, (personally I believe that those are places were learning is to a great level, abused), learning is a way of life, and it is something we do from the moment we are born until the day we die. Why not learn how to learn more easily?. The 2 videos below describe a new way of learning...





Living: In the busy live we all live, due to the numerous small and big things we have to achieve,  from career to family, from sports to relaxation, from holidays to daily routines, we all seem to be running around & around ... and forget to LIVE each day like their is not tomorrow.

Laughing: I have included laughing in my list as my last word, as we all seem often to forget that we are mortal. Laugh is not just a stress relief, it is also the essence of creation and life. How sad can it be to become a millionaire who never laughs?. Laughing in business is not at all a joke is it an effective means of motivation and communication. Furthermore life is short and we never know which day our switch will turn off.

Follow the above 4 L's (Looking, Listening, Living and Laughing), and I promise you that you will achieve a better balance between work and personal life and hence become a more effective and productive Marketer.

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