Messi, speaking to reporters about the commercial said, "I believe that by joining with a global network company such as Turkish Airlines, we will sign many more successful projects. "As an Argentinian, I am happy Turkish Airlines is adding another destination, Buenos Aires from Istanbul." Turkish Airlines official Ismail Gercek said, "We have held the title of Europe's Best Airline now for two consecutive years and it makes perfect sense that we align ourselves with the best and most recognizable sports figures in the word. "Signing a global sports star like Messi only solidifies our leading position as one of the world's fastest growing airlines, flying to a record number of countries across the globe. "In working with Leo Messi, Turkish Airlines will maintain a global focus promoting its award-winning service. Having been named FIFA Best Player in the last three seasons and currently being a finalist for this year's FIFA player of the year, Messi's visibility and worldwide popularity will be instrumental in helping Turkish Airlines reach new heights on a global scale."
Δευτέρα, 17 Δεκεμβρίου 2012
Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.
A Social Media Agency conceived the Christmas campaign that states of the fifty people approached by the actor, more than two thirds helped him get into his car, despite his "drunkenness".
Only eight refused to help the man and one person retained his car keys and called the police.
The video, called "Would you help this man if he asked you?" ends with the words "drink driving kills…last Christmas 7,000 drunk drivers were arrested…don’t allow friends and families to drink and drive".
Julie Townsend, deputy chief executive at the road safety charity Brake, said: "It is shocking to hear of people willingly helping a ‘drunk’ driver into his car. Drink driving is still one of the biggest killers on our roads, with one in seven UK road deaths resulting from crashes where a driver was over the limit."
Κυριακή, 9 Δεκεμβρίου 2012
Listen to Janine, a Australian Cross-country skier, who has a powerful story to tell.
you are not your body, and giving up old dreams can allow new ones to soar.
An interesting perspective as we are all here in Greece feeling the impact of the financial crises ...