Δευτέρα, 17 Δεκεμβρίου 2012

Messi & Kobe go Viral for Turkish Airlines



Turkish Airlines Global Brand Ambassador's, Barcelona star Lionel Messi and Los Angeles Lakers star Kobe Bryant have caused a social media storm with their latest video for Turkish Airlines. The commercial was the second Turkish Airlines commercial in which Bryant has starred. In the airlines' latest commercial, the duo compete to win the attention of a young boy. The project was a collaborative effort among producers, actors and crew members from Turkey, the Netherlands, Spain and the United States. Shot partly at Istanbul's Ataturk Airport and partly in other countries abroad, the commercial has already received 23 million clicks. See the video below:

Messi, speaking to reporters about the commercial said, "I believe that by joining with a global network company such as Turkish Airlines, we will sign many more successful projects. "As an Argentinian, I am happy Turkish Airlines is adding another destination, Buenos Aires from Istanbul." Turkish Airlines official Ismail Gercek said, "We have held the title of Europe's Best Airline now for two consecutive years and it makes perfect sense that we align ourselves with the best and most recognizable sports figures in the word. "Signing a global sports star like Messi only solidifies our leading position as one of the world's fastest growing airlines, flying to a record number of countries across the globe. "In working with Leo Messi, Turkish Airlines will maintain a global focus promoting its award-winning service. Having been named FIFA Best Player in the last three seasons and currently being a finalist for this year's FIFA player of the year, Messi's visibility and worldwide popularity will be instrumental in helping Turkish Airlines reach new heights on a global scale."

DRUID project

A thematic paper presents the key findings of the European Union’s research project on Driving Under the Influence of Drugs, Alcohol and Medicines, known as the DRUID project. The project looked at experimental studies, epidemiological studies, enforcement, classification of medicines, driver rehabilitation, withdrawal of driving licence, and dissemination and guidelines. Over 5 years of work across 18 countries, the project has produced some 50 reports, each one contributing key evidence to road safety policy. The thematic paper therefore aims to summarize the findings of one of the biggest research projects ever carried out in the EU on drugs and driving, for more click here

Click here to find out more! Confused.com films public helping 'drunk' driver

Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.



The car insurance company is seeding the 90-second video on YouTube. It features the actor stumbling and slurring his words and dropping his keys, before asking people to help him get in his car. Sharon Flaherty, head of content and PR at Confused.com, said: "Our video highlights just how many people are willing to permit drink driving. The video is a hopefully shocking way to remind people that drink driving kills".
A Social Media Agency conceived the Christmas campaign that states of the fifty people approached by the actor, more than two thirds helped him get into his car, despite his "drunkenness".
Only eight refused to help the man and one person retained his car keys and called the police.
The video, called "Would you help this man if he asked you?" ends with the words "drink driving kills…last Christmas 7,000 drunk drivers were arrested…don’t allow friends and families to drink and drive".
Julie Townsend, deputy chief executive at the road safety charity Brake, said: "It is shocking to hear of people willingly helping a ‘drunk’ driver into his car. Drink driving is still one of the biggest killers on our roads, with one in seven UK road deaths resulting from crashes where a driver was over the limit."

Κυριακή, 9 Δεκεμβρίου 2012

Sking into a disaster and flying to freedom ...


Think you are having a hard time..., think your body is old or in bad shape...

 Listen to Janine, a Australian Cross-country skier, who has a powerful story to tell.

Her message: 
you are not your body, and giving up old dreams can allow new ones to soar.


An interesting perspective as we are all here in Greece feeling the impact of the financial crises ...