Messi, speaking to reporters about the commercial said, "I believe that by joining with a global network company such as Turkish Airlines, we will sign many more successful projects. "As an Argentinian, I am happy Turkish Airlines is adding another destination, Buenos Aires from Istanbul." Turkish Airlines official Ismail Gercek said, "We have held the title of Europe's Best Airline now for two consecutive years and it makes perfect sense that we align ourselves with the best and most recognizable sports figures in the word. "Signing a global sports star like Messi only solidifies our leading position as one of the world's fastest growing airlines, flying to a record number of countries across the globe. "In working with Leo Messi, Turkish Airlines will maintain a global focus promoting its award-winning service. Having been named FIFA Best Player in the last three seasons and currently being a finalist for this year's FIFA player of the year, Messi's visibility and worldwide popularity will be instrumental in helping Turkish Airlines reach new heights on a global scale."